In the Studio with Marshmallow Laser Feast

Marshmallow Laser Feast are one of the world's leading immersive art collectives, known for their breathtaking multi-sensory experiences inspired by the natural world. We dropped by their studio in Hackney Wick to find out more about their first story-driven venture Sweet Dreams.

Co-founder and director Robin McNicholas introduces us to Chicky Ricky – the mascot of Sweet Dreams – and studio dog Smudge. He talks about embracing emerging technologies such as AI and how this will affect the future of content.