Robin McNicholas stood in front of three large screens showcasing the branding behind his upcoming show Sweet Dreams

Marshmallow Laser Feast | In the Studio

Marshmallow Laser Feast are one of the world's leading immersive art collectives, known for their breathtaking multi-sensory experiences inspired by the natural world. We dropped by their studio in Hackney Wick to find out more about their first story-driven venture Sweet Dreams.

Co-founder and director Robin McNicholas introduces us to Chicky Ricky – the mascot of Sweet Dreams – and studio dog Smudge. He talks about embracing emerging technologies such as AI and how this will affect the future of content. Hear about the many worlds they have created including a stunning online re-imagining of A Midsummer Night’s Dream with Factory International in 2021.

Sweet Dreams is a new immersive storytelling experience coming to Aviva Studios from 11 July to 1 September 2024. Get ready to enter a fast-food empire in decline.

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