Film still

Free Your Mind | A film by Ruth Hogben and Gareth Pugh | Factory International

Globally renowned filmmaker Ruth Hogben has collaborated with iconic fashion designer Gareth Pugh on a new film.

First presented at Selfridges Oxford Street flagship store, the film offers a first glimpse at the aesthetic of our Matrix-inspired opening show Free Your Mind, for which Pugh has designed the costumes.

It marks the latest collaboration between Pugh and Hogben, who over the past decade have developed a reputation as being amongst the most formidable disruptors within the worlds of fashion and image-making.

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