Art / Football 

About the artwork

London- and Berlin-based artist collective Keiken have collaborated with England and Manchester United footballer Ella Toone to create a multi-sensory installation that explores her life both on and off the pitch. The work registers Toone’s reflections on fate, connection, routine and the importance of introspection during transitions in life.

At the heart of this intimate installation is a large-scale, hanging mask, inspired by Toone’s spirit animal, the Shetland pony. A touching coincidence connects this symbol to one of her father’s favourite songs: “Sweet Caroline” by Neil Diamond, which was originally inspired by Jackie Kennedy’s pet Shetland pony, Macaroni. Toone’s father passed away earlier this year, and his memory is gently woven into the work. The song, softly hummed within the soundscape, becomes an emotional thread – a tribute, memory and bond that endures beyond loss. Visitors are invited to step onto a podium and ‘wear’ the mask, entering Toone’s world and experiencing her perspective, through a combination of spatial immersion and sound. 

More than a portrait, The Divine Puppeteer reveals football as a web of interconnections – personal, societal, and spiritual – offering a new way of understanding it as an emotional and collective experience.

Keiken’s artistic practice is guided by the “Invisible Thread Theory” – a concept that imagines all beings and objects as connected by invisible threads charged with emotional, spiritual and social meaning. These strings represent the ever-changing yet enduring ties between people, places, and experiences. Using tools like digital technology, gaming, XR (Extended Reality) and performance, Keiken build speculative worlds that explore the nature and future of consciousness. The collective’s name, Keiken, means "experience" in Japanese, highlighting their focus on emotion, embodiment and relationships.

Image: Keiken x Ella Toone, The Divine Puppeteer, 2025. Courtesy of Keiken

Watch: In the Studio

Meet artist collective Keiken in their studio ahead of MIF25's Football City, Art United.

Three members of Keiken staring at the camera, stood in front of a large, grey piece of material.

Keiken | In the Studio

About the pairing

  • Artists Keiken

    Keiken

    Keiken (経験), meaning "experience" in Japanese, is an artist collective established in 2015. Known for their collaborative approach, Keiken create immersive worlds that prototype future realities through embodied storytelling, speculative technology, and deep connection. With bases in London and Berlin, Keiken are a winner of The Lumen Prize BCS Award (2024) and the Chanel Next Prize (2021). They are artists in residence at Somerset House, London. Recent selected exhibitions include: Amos Rex, Helsinki (2024), 21st Century Museum of Contemporary Art, Kanazawa (2024), KANAL–Centre Pompidou, Brussels (2024), Helsinki Biennial, Helsinki (2024), Wellcome Collection, London (2023); ARKO Art Centre, Seoul (2023), Julia Stoschek Collection, Dusseldorf (2023), Thailand Biennale, Korat (TH), 17th Venice Architecture Biennale, Venice (2023); FACT, Liverpool (2023), transmediale, Haus der Kulturen der Welt HKW, Berlin (2020), ICA, London (2019).

  • Footballer Ella Toone

    Ella Toone

    Ella Toone is an English professional footballer who plays as an attacking midfielder for Women’s League Club Manchester United and England. Toone had represented England at under-17, under-19, under-21 levels before becoming a ‘Lioness’. She scored the first goal in England’s 2–1 victory over Germany in the Final of UEFA Women’s EURO 2022, which crowned them European Champions for the first time in their history. Toone has achieved the accolade of being the only England player (male or female) to have scored in a Quarter Final, Semi Final and Final of a major International tournament.

Football City, Art United.

Multiple floating soccer balls inside a green room with white goalpost markings on the walls. The perspective and reflections create an illusion of depth, making it appear as if the balls are suspended in mid-air.
Football meets art in this major new exhibition of brand-new works made in collaboration between legendary footballers and contemporary artists.
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