On Brand is a project designed to help young people explore and develop their personal brand and identity.

The first part, led by Meme Gold, involved a guest workshop where participants reflected on their own values and identity. In the second part, young people collaborated with graphic designers Jasmin Issaka and MikeSian to create a brand inspired by themes of community, adventure and friendship. They developed their brand’s ethos, slogan, visual identity and logo.

This project provided valuable opportunities for participants to enhance their teamwork, communication, decision-making and leadership skills.